Wednesday, 21 November 2012

How to build credibility: For brands and individuals : Lets Talk Possibility Episode 55

In the age of exorbitant Public Relations budgets and brands paying to create perceptions about themselves, how do we define credibility and build it honestly. Journalist and thought leader from Daily Maverick - Khadija Patel and author, Robin Wheeler (also a self-styled consumer activist) join us to share their insights.

We look at where George Michael, Tiger Woods, Jacob Zuma and Barack Obama sit, on the credibility scale.

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Consumer Power vs Trust in Social Media : Possibilities Episode 46

Consumers have more power in getting responses from Brands through social media. And yet, we need to be savvy about the sources of information we get through social media.
For example: Did you know that, during the Arab Spring, the much talked about 'Gay Girl in Damascus' was a heterosexual man in Scotland?

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Do companies or customers control brands? : Possibilities Episode 45

The growth of social media has ensured that brands are co-owned by the people who created them and ones who create opinions about them. What control do companies have in how people view them? We ask Robin Wheeler, a Consumer Activist and Khadija Patel, a journalist.

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Monday, 19 November 2012

Insights for Startups: Lets Talk Possibility Episode 54

What are the essential tools for entrepreneurs? Are there even such things? We chat to blossoming self-starter and MD of WordStart, Mongezi Mtati, and discuss what valuable insights small businesses, young start-ups and individuals can use to get their fledgling projects off the ground.

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Friday, 16 November 2012

Rammstein and guerrilla marketing insights : Possibilities Episode 44

Mongezi Mtati and Peter Peele created a guerrilla marketing campaign to get Rammstein tickets, without even knowing it. What insights can two crazy metal heads teach you about marketing your business effectively? This being Global Entrepreneurship Week, entrepreneurs can take some of these lessons and apply them to their own businesses.

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Tuesday, 6 November 2012

Join the food garden planting revolution: Lets Talk Possibility Episode 53

There's a planting revolution happening, and a food movement of buying locally produced fruit and vegetables. Claire Reed, award winning entrepreneur of Reel Gardening and Steven Bakker of Pocket Farmers share their knowledge and experience about the why's and how's of growing your own vegetable garden. We also touch on the debate of pesticide vs petroleum.

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Planting Organic vs GMO Seeds : Possibilities Episode 43

We talk to Pocket Gardener Steve Bakker and Reel Gardening expert Claire Reid about the difference between planting Genetically Modified seeds vs Organic seeds and how this choice not only affects the environment, but also the taste and nutritional value of the food we eat.

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Thursday, 1 November 2012

Is BEE still relevant, or is it about to die?: Lets Talk Possibility Episode 52

The revised B-BBEE Codes have been released for comment. Is BEE meeting it's transformation agenda? Is BEE still relevant today? What are the implications of the revised codes? Is BEE about ticking boxes, or should be we driving initiatives that make a real difference?
These are some of the questions that we discuss with our guests Keith Levenstein and Andile Tlhoaele.

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The lowdown on Fronting in BEE : Possibilities Episode 42

In the context of BEE in South Africa, Fronting exists. Some are even saying that the new Revised Codes (released for public comment October 2012) will encourage more fronting. We ask two BEE experts to share their views on Fronting, and why it should be a criminal offence.

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    How to maintain the entrepreneurial edge : Possibilities Episode 41

    Allon Raiz taps into his experience of dealing with over thousands of entrepreneurs and shares what gives successful entrepreneurs the edge, finding the balancing of working on and in the business.

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    Throw out the business plan : Possibilities Episode 40

    A business plan has its merits, but should also be lost at some point. Allon Raiz, author of "Lose The Business Plan", shares his views.

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    Do Entrepreneurs have Father issues? : Possibilities Episode 39

    Allon Raiz shares findings that successful entrepreneurs are often highly influenced by their relationships with their parents.

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