Wednesday, 21 November 2012

How to build credibility: For brands and individuals : Lets Talk Possibility Episode 55

In the age of exorbitant Public Relations budgets and brands paying to create perceptions about themselves, how do we define credibility and build it honestly. Journalist and thought leader from Daily Maverick - Khadija Patel and author, Robin Wheeler (also a self-styled consumer activist) join us to share their insights.

We look at where George Michael, Tiger Woods, Jacob Zuma and Barack Obama sit, on the credibility scale.



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